Selected work

Case Studies

A closer look at how I work — the brief, what I did and what was delivered.

Publishing & PrintFocus OpticalsIonob InnovationsFilterPlusAI AdvertisingNexaLumeOMNIA Lights
01 — Books · catalogues · reports

Publishing & Print

The brief

Explorer Publishing produces books, maps and commemorative and annual publications for government and institutional clients. Every title needs a clear editorial structure, consistent typography and files that print perfectly first time.

What I did

I design page layouts and grids, set long-form typography, retouch and colour-correct photography, and take publications through pre-press to press-ready files. Alongside books I produce catalogues, proposals and supporting print collateral.

Client
Explorer Publishing, Dubai
Year
Current role
Book layoutCataloguesAnnual reportsProposalsPre-press
Print

Book layouts, catalogues, proposals & invoices

Samples available on request — client publications are confidential until released.

02 — Logo · 20-page brand guide

Focus Opticals

The brief

An optical store needed a recognisable mark and a set of rules so the brand looks the same on the shopfront, in print and online.

What I did

I designed the logo and built a 20-page brand guideline covering logo usage, clear space, colour, typography and applications — so anyone producing material for the brand can get it right.

Client
Focus Opticals
Year
2025
LogoBrand guidelinesColour & type systemApplications
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Focus OpticalsFocus OpticalsFocus Opticals
03 — Logo · identity · visualisation

Ionob Innovations

The brief

Ionob Innovations wanted an identity that felt modern and confident, with a mark that holds up across print, screen and environments.

What I did

I designed the Ionob logo and extended it into a full identity system with brand applications, then created futuristic brand visualisations to show how the identity lives in real spaces.

Client
Ionob Innovations
Year
2025
LogoIdentity systemBrand applications3D visualisation
View full project →
Ionob InnovationsIonob InnovationsIonob Innovations
04 — Logo & identity

FilterPlus

The brief

FilterPlus manufactures filters for concrete wet-press production — an industrial, technical product that still needed a sharp, memorable brand.

What I did

I built the mark from the product itself: a magnified view of the filter mesh structure forms a negative-space F and a plus sign, so the logo literally shows what the company makes.

Client
FilterPlus
Year
2026
Logo conceptNegative-space markIdentity
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FilterPlusFilterPlus
05 — Jewellery & real-estate ads

AI Advertising

The brief

Could premium product advertising be produced end-to-end with AI, without losing creative control?

What I did

I wrote structured JSON prompts to lock down product aesthetics, lighting, composition and camera, generated consistent stills, then turned them into cinematic video sequences in Google Flow.

Client
Self-initiated
Year
2026
JSON promptingAI stillsAI videoAd edit
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AI AdvertisingAI AdvertisingAI Advertising
06 — Brand visualisation

NexaLume

The brief

A self-initiated exploration of a futuristic brand — how far typography, motion and visual systems can push an identity.

What I did

I created the identity and a series of high-end visualisations showing the brand across products and environments.

Client
Concept project
Year
2025
Identity concept3D visualisationArt direction
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NexaLumeNexaLumeNexaLume
07 — Interactive catalogue · print + mobile + web

OMNIA Lights

The brief

A modern LED lighting brand needed one catalogue that works everywhere — a printed trifold for showrooms, a PDF that reads well on a phone, and an online version customers can open from a single link.

What I did

I designed an A4 roll-fold trifold in InDesign with interactive spec pop-ups and a floor-lamp switcher, adapted it into a 6-page mobile PDF, and built a self-hosted web flipbook with swipe navigation and category tabs on the cover.

Client
Concept project
Year
2026
Catalogue designInDesign interactiveMobile PDFWeb publication
View interactive catalogue →
OMNIA Lights catalogue coverOMNIA Lights catalogue pageOMNIA Lights floor lamp page

Let’s make
something good.

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